Introduction

Decide what´s your main objective. Do you want to get a job done or learn the service?

Step 1 - Add your concept

How do you want to engage with the relevant ecosystem, identify targets, partners, competition and handle things?

Step 2 - Add your presentation

How do you want to engage with the audience? How do you want to initiate the conversation and how do you want to follow up on the conversation?

Step 3 - Add your tools

Which communication tools to use? Do you have already have templates for emailers, landing pages / #hashtags / social communication plan to spread the news?

Step 4 - Add your channels

Which communication tools to use? Do you have twitter lists? Are you present in local social network groups and info super distribution?

Step 5 - Add your lead generation process

How do you leverage your investment in local social media?

Step 6 - Add your lead nurturing

How do you plan early user groups? How do you deal with piloting?

Step 7 - Add Your Inspirational Index

How do you build key performance indicators? How do you set up an Inspirational Index?

Step 8 - Add Your Benchmarks

How do you organize peer group comparisons?