Decide what´s your main objective. Do you want to get a job done or learn the service?
How do you want to engage with the relevant ecosystem, identify targets, partners, competition and handle things?
How do you want to engage with the audience? How do you want to initiate the conversation and how do you want to follow up on the conversation?
Which communication tools to use? Do you have already have templates for emailers, landing pages / #hashtags / social communication plan to spread the news?
Which communication tools to use? Do you have twitter lists? Are you present in local social network groups and info super distribution?
How do you leverage your investment in local social media?
How do you plan early user groups? How do you deal with piloting?
How do you build key performance indicators? How do you set up an Inspirational Index?
How do you organize peer group comparisons?
